This winter will be chilling. Rich The Kid and Kendrick Lamar drop some fire in their new video “New Freezer.”
In the Dave Free-directed cut, Rich The Kid shows off some dance moves as well as some ice cold jewelry fitting for the title of the single. He then rolls around the city in a car that is more fitting to be a space craft with neon lights and lots of cool gadgets. “Ooh, money way (money) / Diamonds, flexin’ (bling, woo) / I woke up rich, spend a grip on a necklace (yuh) / I put the plug on three way (plug) / Maserati go speed race (yeah),” Rich raps.
Kendrick Lamar came through racking a Kobe Bryant basketball jersey while driving a classic car. “Cocaine white, body look like Gentiles (Gentiles) / Rule of the day, get a view every day / Get a b**ch with a tan by the pool every day / Get a clip with a plan, give a jewel every day / I never sleep, I gotta eat, I gotta dance,” K-Dot raps. The scene with the abandoned pay phone in the middle of nowhere will grab your attention. The two rappers eventually met up at a Chinese restaurant where the Compton emcee raps with his takeout and chopsticks in hand.
Kendrick Lamar has been having a busy year and that worth ethics equates to having arguably the best rap album so far this year, DAMN. Rich The Kid has been also having a busy year with his Rich Forever 3 mixtape getting a lot of attention.