TIDAL has officially confirmed that JAY-Z‘s new album 4:44 is coming on June 30, 2017.
Rumors of the project started circulating earlier this month when mysterious ads started popping up all over New York. The album is no longer a rumor and now a very real project coming at the end of the month which is like a week from now. JAY-Z also smartly signed a deal with Sprint to make the project available to Sprint customers. Details of that deal is not yet known, but something tells us it’s well into the millions.
TIDAL posted a 30-second video clip on Twitter previewing a snippet for one of the singles “Adnis” coming on the album. Adnis Reeves is the name of JAY-Z’s late biological father. “Letter to my dad that I never wrote / Speeches I prepared that I never spoke / Words on a paper that I never read / Proses never penned, they stayed in my head,” Hov raps.
The clip is starred by actors Mahershala Ali who played JAY-Z and Danny Glover who played his father. The clip shows Ali as a boxer working on in the gym while punching a gym bag while images of Glover holding the other side of the bag flashes. TIDAL also recently signed a massive $200 million deal with Sprint so it’s unclear if JAY-Z himself signed a separate deal with the telecom company for his album 4:44. Sprint president and CEO Marcelo Claure confirmed in a statement that Sprint loyal customers and those who switch will get exclusive access to the album, as well as, a six-month trial of TIDAL HiFi.
.@S_C_ ‘4:44’ https://t.co/mM3hBjHr84 #TIDALXSprint pic.twitter.com/dZIddQsz5t
— TIDAL (@TIDAL) June 19, 2017
“Today is an exciting day to be a Sprint customer,” said Claure. “JAY-Z is a global icon and we’re giving customers an incredible opportunity to be among the first to experience his new album 4:44. Our loyal, existing customers, and customers who switch to Sprint, can experience the album exclusively, plus access a complimentary six-month trial of TIDAL HiFi, giving them access to content they can’t get anywhere else.”
