Kendrick Lamar mystery website reveals that he has launched several pop-up shops for his album DAMN.
The Compton rapper so far has the biggest debuting album on the Billboard 200 chart this year. Last week, Kendrick Lamar tweeted out a mysterious countdown website link for THEDAMNPOPUP.com. Turns out that it’s an interactive site for his DAMN pop-up shop showing a map of the U.S. highlighting 17 cities where he will open a pop-up shop this weekend.
Among the cities includes Atlanta, Denver, Los Angeles, New York City, Miami, Washington D.C., Boston, Philadelphia, Toronto, Las Vegas, Chicago and more. The first shop will be open on July 14th in Dallas, TX before moving on to the other cities. The stores will likely sell physical copies of the album and other merchandise related to the project and the label TDE. This is only another layer to Kendrick Lamar’s hugely successful year.
— Kendrick Lamar (@kendricklamar) July 7, 2017