Drake is going all out to pull in big numbers for his upcoming album Views From The 6, due for release on April 29.
The Toronto rapper has opened his very own “Views” pop-up shop in New York City ahead of the album’s release. The store, located at 135 Bowery, was opened on Monday and is sponsored by Beats by Dre, so you can bet you will find a few Beats by Dre headphones in there.
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Drake made the announcement on his social media page yesterday and some 800 stood in line before the doors were even opened, Billboard reported.
“Hoping everybody gets laced at the pop up in NYC today. VIEWS APRIL 29,” Drake wrote.
Drake also revealed that he only made 1000 of his custom black or white T-Shirts with the Views logo on them courtesy of fame New York graphic designer Filip Pagowski.
Fans who made their way inside the store were lucky enough to also walk out with their Views bag.
Some smart promoting by Drake and his team. Back in 2013 Drizzy also opened up pop-up shops in major cities across the U.S. including Los Angeles, Toronto, and New York for his album Nothing Was The Same.
NYC TODAY #VIEWS
Powered by @beatsbydre pic.twitter.com/KGxVm8EnTy— Drizzy (@Drake) April 18, 2016
Only 1000 #VIEWS shirts were made for the 'Views from the 6' pop-up shop. pic.twitter.com/kRocangvsE
— watchLOUD (@watchLOUD) April 18, 2016
#VIEWS NYC POP UP pic.twitter.com/WxDHFuovtE
— watchLOUD (@watchLOUD) April 18, 2016
