VIDEO: Beyoncé – Pretty Hurts

Beyoncé serves up the video for her single “Pretty Hurts,” off her new self-titled album BEYONCÉ.

The track was penned by Sia and produced by Ammo. In the video Beyoncé tackles the issue of beauty pageant.

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Beyoncé has also encourage her fans to upload videos and photos of what pretty means to them using the ashtag #WhatIsPretty.

Watch the official music video for Beyoncé “Pretty Hurts” below.