Luxury lifestyle publication, UPTOWN Magazine has entered into an exciting new partnership with Caribbean e-magazine Triple the Focus to integrate more Caribbean content into their print and online publications. This combined effort will bring together a wealth of discerning and sophisticated American and Caribbean readers and tastemakers.
Triple the Focus launched its publication on October 5, 2011 with features in the field of Music, Entertainment and Lifestyle. With the initial goal of providing a platform for industry insiders that would assist in connecting them with their fans on a more personal level, the Magazine has since grown exponentially to include travel, fashion and finance. With a reach that extends across the globe and include countries in Africa, Asia, Europe, and by large the Caribbean, this partnership will expand the reach for both UPTOWN’s print and online mediums. To date, Triple the Focus has over 1,000,000 million page views not including other high traffic websites that hosts the link of the magazine on a monthly basis.
For more than nine years, UPTOWN Magazine has celebrated the luxury lifestyle of professional and influential urban consumers across the country with city-specific editions in New York, Philadelphia, Charlotte, Atlanta, Detroit, Chicago, and Washington, D.C. Their editorial content, promotion, and brand extensions communicate the appeal of a luxury lifestyle with an authoritative voice and sophisticated design. Editorial content highlights the best in home décor, automotive, technology, fashion and jewelry, fitness, health and beauty, travel and leisure, food and wine, sports and entertainment, and arts and culture. It also includes provocative profiles of the tastemakers who represent this audience.
Currently, UPTOWN’s print publication has more than 1,000,000 readers per issue, while Uptownmagazine.com has over 200,000 unique visitors per month and 2.2 million page views and over 60,000 iPhone App downloads.
Of the partnership, Stacey Bethel, Founder and Editor-in-Chief of Triple the Focus remarks, “This is a great marriage between the publications each bringing to the table their own strengths that will make for a truly remarkable relationship. In seeking to partner with UPTOWN, the idea was to create a broader platform to feature Caribbean lifestyle at its best – this includes music, art, entertainment, lifestyle, travel, etc. UPTOWN was a great choice for us as it is a brand that is growing and we wanted to be a part of that growth.”
Henry Watkins, publisher of UPTOWN Magazine, adds “This strategic partnership with Triple the Focus will strengthen UPTOWN’s presence as a brand within the Caribbean market and enable us to better serve the Tourist Board’s and Hoteliers who represent the core of our business in the region.”
