Marley Beverage Launches “Marley’s Music Rising” To Celebrate Bob’s Birthday

On Wednesday February 6, Bob Marley would have celebrated his 68th birthday if he was alive.

As part of his birthday celebration, Marley Beverage Company has announced that it is partnering with Sonicbids to launch the “Marley’s Music Rising” contest.

See also: Birthday Dopeness: Bob Marley Would Be 68 Today

The year-long competition will search for reggae’s next big band influenced bu Bob Marley’s music. It will include a series of live performances, as well as, online.

“One of our father’s strongest principles was the ideal that we should all give back and provide opportunities where they would otherwise not exist,” Cedella Marley said.

“I think he would be proud of ‘Marley’s Music Rising’ and its goal to give voice to a new generation of performers who are inspired by the music he loved,” said Grammy award winner Stephen Marley.

The grand prize is a recording session at the legendary Tuff Gong Studio in Kingston.

See also: President Obama Says “Bob Marley Raised My Awareness” [Video]

Founder and CEO of Sonicbids, Panos Panay, also shared his excitement about partnering with Marley Beverage Company.

“We are very excited to partner with Marley on this program to help drive band participation and power the “Marley’s Music Rising” hub with engaging band content for fans to discover and share,” Panay said. “Recording at Tuff Gong Studio is truly a once-in-a-lifetime opportunity for a band.”

Marley Beverage Company is the force behind the popular Marley’s Mellow Mood relaxation beverages.