Dancehall music is currently back in mainstream, but Assassin, aka Agent Sasco, says the music need more balance.
Sasco has around two decades of experience in dancehall and has created a vast catalog for himself including some international hits with overseas artists. The 34-year-old deejay made a name for himself as one of the most prolific lyricists in dancehall and often drew attention for his socially conscious and thought provoking lyrics.
Sasco recently weighed in on the state of the music and how the young acts stacks up to the veterans in the business. “You have 17-year-olds now that have an idea of what dancehall should look and sound like,” he said. “I am not going to be one of the man dem who dictate how fi dem (young artistes) world should look because it is for dem to use how dem see it to come up with material. The issue is when there is no balance to it or when it is one-dimensional.”
Agent Sasco added that currently he is hearing too much of the same thing on the airwaves and want to see more balance among the new acts. He also want stakeholders to start look at the business aspects of dancehall and that’s a sentiment that has been echoed from musicians over the last few years. The full earning potential of dancehall acts are not being met, despite the huge popularity of the genre worldwide and over the last few years you have some big name international acts like Drake, Rihanna, Justin Bieber, and Ed Sheeran tapping into the genre to make massive hits.