Is Alkaline’s debut album “New Level Unlocked” Grammy worthy?
At least that is what popular producer DJ Frass thinks. Frass is the executive producer behind the project which peaked at No. 1 on the Billboard Reggae chart and garnered rave reviews among dancehall fans.
“We are looking to go to the highest level with this album, and we aimed for difference,” DJ Frass said. “This could be my second Grammy, who knows? Based on how positive sales are going, a Grammy is very much possible, a dat wi a hope for. This is good for dancehall and reggae because, if you check the chart the album is representing well for us and is competing with the foreign artistes weh a duh reggae, and a lead wi as it relates to sales.”
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The success of the album came as a surprise to Alkaline’s critics given the fact that he is not signed to a major record label.
“Some people are surprised, but I am not surprised because we already had a plan and the album is world class. Based on the popularity of the songs on social media, I knew something special was going to happen.”
DJ Frass is also urging local artists to release more albums to give Jamaican artists a bigger presence on the Billboard chart.
The big question still remains is Alkaline album worthy of a Grammy?
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