Kanye West says he is a crazy genius and we are starting to believe him. Earlier this month the G.O.O.D. Music chief opened a Pablo pop-up shop in New York City selling merchandise off his latest album.
Turns out that the venture was a huge success. Kanye revealed on Twitter that he sold over $1 million in merchandise over the weekend that the location was opened. Prior to opening the store, there were long lines of Kanye West fans waiting to get their hands on his Pablo merchandise.
“They called me crazy and pointed fingers,” Kanye West wrote on Twitter. “But there is no other brand that could sell 1 million dollars of clothing in 2 days from 1 location.”
With the success of Kanye’s pop-up shop in New York, don’t be surprised if he opened one in Los Angeles, Chicago, or Atlanta.
Kanye West also saw huge success with his album The Life of Pablo which he released exclusively on TIDAL. The project doubled the subscription of the music streaming service in a matter of days.
Ye is a partner of TIDAL.