PepsiCo, the parent company of Mountain Dew, dropped Lil Wayne from their endorsement deal this week.
The company came under pressure from the family of slain civil rights figure Emmett Till over some controversial lyrics from Lil Wayne.
What Lil Wayne said that landed him in trouble?
“Beat that p—y up like Emmett Till,” Lil Wayne raps on Future’s “Karate Chop (Remix).”
Emmett Till’s family found the rap line very offensive, forcing Lil Wayne to issued a statement apologizing for the lyrics.
Despite Lil Wayne’s formal apology, Mountain Dew released a statement saying the company has parted ways with the Young Money rapper.
“We do not plan any additional work with Lil Wayne moving forward,” PepsiCo said in a statement on Friday. “His offensive reference to a revered civil rights icon does not reflect the values of our brand.”
Emmett Til was an African-American 14-year-old boy who was brutally beaten and killed in 1955 for allegedly whistling at a white woman.
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