Although chart topping billboard producer “Notnice” has been quiet in the media, his music has been speaking loudly with several hit singles such as “My Life Nuh Easy” by Grammy award winner Beenie Man and “Its Too Bad” performed by Popcaan on the “Detox” riddim.
In a rare video interview, the modest and reserved producer will be featured on Dancehall Connections “Miked Up” and candily answer various questions. Notnice also revealed that he is in the works to release “Faawud Magazine”
NotNice “Miked Up” feature will air this Saturday, October 5th on the Jamaican TV airwaves via LINKTV Channel 394 on The Flow Network at 5PM. The interview will thereafter be available for viewing on Notnice official channel.
Who is NotNice:
With a signature style that infuses sharp-edged Hip Hop drum kicks with soulful piano rifts and pop music flair wrapped in a Dancehall banner, Ainsley ‘Notnice’ Morris has carved a unique niche for himself among Jamaica’s young Dancehall producers. Starting out as a high school student with no musical experience, the self-taught rhythm creator rose to become a Billboard producer and the backbone of one of Dancehall’s most powerful forces.
Between 2009 and 2011, Notnice became a household name as an integral part of Dancehall star Vybz Kartel’s Portmore Empire, scoring a string of #1 singles for Kartel, including “Last Man Standing,” “Love Dem,” “Mama,” “Get Wild,” and “Benz Punany.” In addition he produced break out hits for the Empire’s then up and coming pool of deejays including Jah Vinci’s “Watch Yuh Friends,” Popcaan’s “Gangster City,” and “Dream,” and Shawn Storm’s “My Life” which also hit #1 on the local charts. Joining forces with Corey Todd Records in 2011, Notnice landed another local #1 single with Jah Vinci’s “In My Life.
Notnice was internationally acclaimed with “Ramping Shop” a controversially racy duet from Kartel and female Dancehall deejay Spice that became a staple on urban radio in North America. In 2009, “Ramping Shop” peaked at #76 on the Billboard Top 100. In 2011, Notnice was named ‘Producer of the Year’ by the Excellence in Music and Entertainment Awards.
Ainsley Morris was raised in the Waterford section of Portmore, in St. Catherine. After convincing his mother to buy him a computer in high school, he began to experiment with music, eventually teaching himself to create rhythms. He began his professional career at Rokus Records, establishing Notnice Records after branching out on his own in the mid 2000s. The Notnice Records discography includes a variety of pounding Dancehall ‘riddims’ such as: Detox Riddim, Free Spirit Riddim (2013) Duppy Show (2012),Takeover (2011), Club Hoppin’ (2011), S- Class (2011), Eternal (2011), New Moon (2011), Gangster City (2010), Toaster (2010), Duss (2010), Conception (2010), Watercycle (2010), Unknown Number (2009), Boxing Day (2009), and Birthday (2009). along with Many More