The Alliance is proving to be the most stable group in dancehall with several established and upcoming artists.
A new group breed out of the Alliance called “Alliance Next Generation” (ANG), is experiencing a steady growth in popularity on the dancehall scene. The group recently recorded a new single with their mentor Bounty Killer dubbed “Gone Ya Now.”
The group comprises of Iyara, Marlon Binns, Pattex, Nymron, Assailant and Bridgez among others.
ANG manager, Cross Cris, said that the ANG group was just a subset of an extended Alliance family, and that while the artistes are operating under the heading ANG, they also have solo careers.
“Right now, Marlon Binns just came from Africa on a promotional tour, and will be going to Canada next, as well as Iyara has a song with Elephant Man that is getting substantial airplay. Everybody a duh them thing.”
Cris added that every day upcoming artistes approach them with the desire to become part of the Alliance, but its not as easy as it seems.
“Some people might think that once yu come an hang around the Alliance members, that you are a part of it, it nuh guh like that, there is a screening process. We have to deem you as being talented first, then we recommend you to Bounty Killer and he will decide,” he disclosed.
Cris said the Alliance is very structured, and survives from the strength of the lead man Bounty Killer. Cross Cris added that The Alliance has an estimated 40 established artistes, plus a host of young acts who are yet to be previewed.
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