The hot topic of 2010 is whether or not dancehall music is in decline. Throughout the year several journalists and bloggers have written articles on said topic, with majority leaning towards dancehall being in decline.
Urban Islandz ran a survey throughout the months of November and December and the findings are startling. Majority of voters think that dancehall music is not in decline, contrary to what many journalists thinks.
A whopping 53% of the 1490 individual responders think that dancehall music is not in decline. On the other hand, only 35% thinks otherwise. Some 12% of all who responded to the poll said they are unsure whether or not dancehall music is in decline.
With this and other supporting evidence, we can all agree that 2010 was not a bad year for dancehall, although it was off to a slow start. Like all business forms, the start of the year is always slow and music is no exception. We could find several different reasons why the year starts out slow. Maybe artists were exhausted from the usual hectic Christmas season or maybe the music they put out didn’t gain much traction.
Regardless of what the reason is, overall the year 2010 was a good year for dancehall music.
Songs such as Gyptian Hold You, Vybz Kartel Clarks and Jeans N Fitted all help to boost dancehall’s presence globally. In addition to several hit singles from I-Octane, Beenie Man, Aidonia, Spice, Khago, Busy Signal and many other artists all contributed to a surge in popularity of dancehall in 2010.
Other evidence we can attribute to the growing popularity of dancehall is the huge increase of corporate sponsorship and involvement in the music. Corporate giants such as Digicel, LIME and others have all benefited from the popularity of dancehall artists and their brands.
To conclude, we can safely say that dancehall music is not in decline, but is instead experiencing resurgence after going through a short rough patch.
Let’s hope dancehall will continue on this path throughout 2011 and let’s support the artists and producers who are working hard to put out good music.
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