DJ Khaled 1-year-old son Asahd is making some money moves with Jordan.
Asahd Khaled was thrust into the public domain from ever since he came into this world. Coupled that with his father’s work ethic and flamboyantly positive vibe, he is destined for greatness. The toddler has already become a household name. Khaled himself is a major sneakerhead and Jordan is clearly his favorite sneaker brand. The producer confirmed on Instagram on Thursday that his son is the new face of Jordan kids.
“Today is a proud day for me not only as a father but for the young kid that still lives inside my heart,” Khaled wrote on IG. “I was a kid when I was introduced to the iconic Jordan sneaker. It represented everything I wanted to be aka a winner and the flyest kid on the block. So imagine the joy I felt knowing that my son Asahd Khaled would have the opportunity to have his own partnership with the Jordan brand.”
Like his old man, Asahd Khaled is already making a name for himself on social media with over 2 million followers on Instagram. That’s two plus million people to promote Jordan apparel for kids. Considering he almost always has a camera on him since coming into the world, the toddler is ripe to appear in commercials and perhaps even walk the runway.
Asahd Khaled’s collection will include hoodies, tops, pants, sneakers, and socks. Additional details are forthcoming from Jordan and Khaled, but you can get a glimpse from his post on Instagram today.
– Today is a proud day for me not only as a father but for the young kid that still lives inside my heart. I was a kid when I was introduced to the iconic Jordan sneaker. It represented everything I wanted to be aka a winner and the flyest kid on the block. So imagine the joy I felt knowing that my son Asahd Khaled would have the opportunity to have his own partnership with the Jordan brand. @wethebestmusic @jumpman23 – From executive producer to award show performer, DJ Khaled’s son Asahd Tuck Khaled is a heavy hitter in the music industry – now, the 16-month old makes a name for himself in the children’s wear world. Inspired by Asahd’s red carpet style, Jordan brand teams up with Asahd Khaled for a limited-edition kid apparel and accessories collection. With Asahd’s young spirit and creative mind, the collection will offer a range of colorful and sporty tops, bottom, hats, and socks that bring the style of Asahd through the lens of the Jordan brand. ____ The limited-edition Asahd Khaled x Jordan Collection will debut at the invitation-only Rookie USA fashion show and give Asahd the chance to expand his resume as he will be the designer and model on the runway. The show is presented by Haddad Brands and take place on February 15th at MILK in Los Angeles. The show will benefit DJ Khaled’s charity organization, WE THE BEST Foundation – the Asahd Initiative. The Asahd Initiative is to serve and donate to underprivileged children and was named after DJ Khaled’s son. _____ “Asahd is eternally #GRATEFUL that Jordan sees his full potential and wants to show the world he is more than a music mogul – he is a force to be reckoned with,” says DJ Khaled. SIZES: 0 – 20 (Kids) WHERE TO BUY: Kids Foot Locker; Rookie Pop-up Shop (Downtown LA) @kidsfootlocker @rookie_usa @haddad_usa