There were some rumors that the album wouldn’t be available for other streaming platforms but a week later JAY-Z decided to make it available on Apple Music but somehow sidestep Spotify which both controls a sizeable portion of the music streaming market. The project is also on Google Play and Amazon Prime Music. The album 4:44 is already certified platinum thanks to a deal with Sprint.
The fact that 4:44 is not on Spotify shouldn’t come as a big shock since JAY-Z pulled all of his music from Spotify back in April. It’s still unclear why Hov take down his music from Spotify but he is a major shareholder in TIDAL which is a major competitor in the music streaming business. Apple Music is second largest music streaming company behind Spotify, but JAY-Z left his music on that platform.
Sprint invested $200 million in TIDAL earlier this year and also bought a million copies of JAY-Z new album for its customers which helped pushed the album into platinum status in the first week.