Tanto Blacks is a firm believer in self marketing. The “Real Rich” deejay has captivated dancehall fans across Jamaica and the world since late last year with his jovial and comedic personality.
Tanto attribute his surge in popularity in his own hard work in self promoting himself as a brand. “Life showed me my worst days there, but now I am living the best,” the dancehall deejay said.
Tanto Blacks has been busy these days tour the U.S. but before his surge in popularity he embarked a a heavy unconventional marketing push by going on stage at other artists events.
“I wasn’t booked for a lot of shows, but I went and look for them, because I saw the need to market myself,” he said. “I begged some of the artistes like Elephant Man and Sizzla a bly on their events and they obliged and I got a few minutes and the white people dem like the vibe and energy.”
Tanto Blacks first get his dancehall exposure on Magnum Kings and Queens of Dancehall audition. He then went on to record his debut single “Anything Yuh Want” with Magnum judge Skatta Burrell