Nas Launched New Label Mass Appeal Records

Two decades after releasing his landmark debut album, Nas is moving to the next phase in his career.

The New York rap icon has launched his own independent label Mass Appeal Records, and prep the release of Lost Tapes 2.

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Nas will be making his transition to being an Indie artist after his deal with Def Jam come to an end later this year.

“I’m excited to be a part of creating and supporting future careers and legacy artists, promoting love and finding new genius to help the world,” said Nas. “I’m going to be as involved as I need to be, but I also want to be respectful of the art and give artists the space they need to grow and become themselves.”

The label is co-founded by Peter Bittenbender.