Snoop Dogg transform into Snoop Lion in the video for “La La La,” off the rapper’s upcoming reggae album Reincarnated , due early next year.
The Halloween-inspired video was directed by famed horror film director Eli Roth. The fun filled video features a lot of kids costume, with Snoop putting on a saber-tooth tiger costume.
“I’ve always been a fan of my neffew Eli’s work and had a vision of working with him for a minute now,” Snoop Lion said. “For this video, I wanted to do something different—something I wasn’t able to do with my other music. This collaboration really shows how creative we can get as a 1-2 combo. He’s Dwight Howard and I’m Kobe Bryant. We feed off each other. It’s a dope video and offers my fans a first official look at Snoop Lion.”
The Major Lazer-produced single features vocals from reggae singer Jovi Rockwell.
Snoop Lion is currently in the studio finishing up his highly anticipated reggae debut album. The West Coast rapper also filmed a documentary during a trip to Jamaica earlier this year that traces his spiritual transformation into the Rastafarian faith.
Peep the video below.