While Vybz Kartel is busy launching products for bleachers, Beenie Man is launching products for smokers and drinkers.
The self proclaim King of the dancehall recently inked a new endorsement deal with Canadian businessman, Robert Todorovic, to promote Zagga Rollings, a new paper for spliff.
Todorovic said that Beenie Man was the perfect person to promote the product because “he’s an international artiste that is known. It (rolling paper) can branch out to more than Jamaica. Beenie Man is a Grammy-winning artiste so he’s one of the most popular artistes.”
Todorovic said Zagga Rollings Papers will stand out from the rest because it represent value for money.
“Zagga Rolling Papers contains 40 leaves instead of 32 per pack and 60 packs per carton instead of 50 like the other rolling paper companies. Zagga gives 25 per cent more and is the better deal,” he said,
The product is already available in Christiana, Manchester and Ocho Rios, St Ann.