If you’re not a Apple Music subscriber you may have to wait at least a week to listen to Drake‘s upcoming album “Views From The 6.”
The “Controlla” rapper has announced that the album will be released on April 29 exclusively on Apple Music for the first week, BuzzFeed reported. Following that the highly anticipated album will be available on other platforms including TIDAL and Spotify.
Drake and Apple has a close relationship following their multi-million dollar deal last year. The Toronto emcee inked a deal with the tech giant believed to be worth upwards of $19 million. He also appeared at Apple’s annual Worldwide Developers Conference.
These days it has become the norm for some big name artists to release their music exclusively on the platform that they are tied to. Kanye West for instance released his new album “The Life of Pablo” exclusively on TIDAL back in February which helped boast their subscription.
But dropping a project exclusively on any one platform has its disadvantages for the artists with loss revenue from a bigger reach. Exclusivity can also lead to more piracy as in the case of Kanye West’s Pablo, which was heavily pirated during the first week of release.
Drake has been busy perfecting the album over the last couple of months and over the last few weeks we finally got a chance to hear some music from the project including a collaboration with dancehall deejay Popcaan and another with Jay Z and Kanye West.
— Drizzy (@Drake) April 10, 2016
Last weekend the Canadian emcee confirmed that “Views From The 6” will be released on April 29 following months of delays. He has also erected billboards in his hometown and recently one in London promoting the project. This means that Drake is gunning for a big opening week sales figures. The big question is can he top his last year album “If You’re Reading This Its Too Late.”