Rihanna is slowly expanding her empire. The Bajan pop superstar has launched her very own beauty and styling agency called Fr8me.
This may not come to a surprise to some given Rihanna heavy involvement with fashion. The Hollywood Reporter, reported that the agency will be based in Los Angeles and will help mostly celebrity clients with red-carpet gigs, booking commercials, editorial shoots, and ad campaigns.
Rihanna entire style team will be working with the agency including her hairstylist Patricia Morales and Marcia Hamilton, her wardrobe stylist Jason Bolden, and her makeup artist Mylah Morales.
“We are lucky enough to have some of the best artists at Fr8me,” Rihanna said. “But I also have a soft spot for finding new talent with extraordinary skills!”
The agency’s managing partner Benoit Demouy added “Our goal is to have a stellar reputation. The industry’s changed so much — rates have gone down, and clients just grab images off social media, trying to bypass paying artists. But we’re concerned with social media, too — we’ll take a makeup artist with 500,000 followers over someone else.”
Rihanna is also launching a photo agency to represent photographers.