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Rihanna The New Face Of Balmain Launch New Ad Campaign [PHOTO]

Rihanna further solidify her reign in the fashion world as the new face of Balmain.

If you want your fashion to move off department stores shelves quickly then you need to your designs on Rihanna and fast.

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The Bajan pop superstar has released a new ad for Balmain. RiRi uploaded some stunning photos from the campaign to her Instagram showing some new designs including a full denim outfit.

Rihanna Balmain denim

The new designs are due out for Spring 2014.

“In front of the camera, she makes you feel like she is the only girl in the world,” said Balmain’s creative director Olivier Rousteing. “When the woman that inspires you wears your creations, your vision feels complete.”

Rihanna also has her own clothing line with River Island.