Trinidad native Young Money rapper Nicki Minaj is teaming up with Casio to launch and new innovative camera by the brand. Minaj will perform at the launch event along with The Roots.
Entry is by invite only and consumers will be able to get tickets via an upcoming social media-based initiative from the brand on Facebook.
“Casio is thrilled to have Nicki Minaj help us launch TRYX here in the US,” said Casion America senior general manager, digital imaging division Toshi Iguchi.
“Just as Nicki brings a unique, exciting and fresh perspective to the world of hip-hop, Casio looks to do the same with TRYX and the digital imaging industry”
The TRYX OUT:NYC 2011 event will take place on April 7 at the Best Buy theatre in New York.
In a statement, Minaj says, “Casio sure knows how to design a camera. I’m excited to be part of the Tryx Out: Nyc 2011 launch party and look forward to working together with Casio to make sure this camera gets the party it deserves! With a Tryx in my hand, there’s no doubt that I’ll be able to take incredible images and video on tour and beyond.”