Hip-Hop mogul Jay-Z held a press conference on Monday (September 26th) in Brooklyn, New York, where he officially announced that the New Jersey Nets are now The Brooklyn Nets.

Hov told reporters that he would open the new Barclay’s Center as the home of the Nets with a concert series.

“I’m going to open the building with a couple of concerts, maybe like eight,” Jay-Z told reporters, according to Fox News. “Biggie had a line ‘spread love that’s the Brooklyn way. It’s a deep love we have for our heroes. We walk around with that.”

Jay-Z, who owns a 1.7% percent stake in the company, is also the face of a massive marketing campaign promoting the new team.