Grammy winning reggae/dancehall star Shaggy has launched his own record label Ranch Entertainment. The reggae fusion label has been around since last year, but now Shaggy is unveiling it to the world, with an official launch party today (June 4) at Santos Party House in New York City.
In a press release sent to the media, reps for the label said a host a artists and producers are already signed to the label, including Rayvon, Red Fox and Shaggy himself.
“As the music industry continues to pose hurdles and challenges to the success of rising stars, the mission of Ranch Entertainment is to develop and facilitate innovative approaches for up and coming artists to excel in the current market,” the statement reads.
Jabba of Hot 97 radio will be hosting the launch party.