Paparazzi lives for celebrities but now Rihanna has found a way to use the paps to her own benefit.

The Bajan fashionista is currently promoting the fall collection of her River Island clothing line.

Rihanna Showing Off Her New Style, A Bra Shirt [PHOTO]

Rihanna knows the paparazzi will be waiting for her whenever she steps out so she makes sure she covered from head to toe in her own cloth.

Rihanna G4Life brand

“GET MY LOOK SOON: camouflage long johns, white boxer bra, denim jacket w/attached black hoodie, black “G4LIFE” beanie! #Rihanna4RIVERISLAND#RIRIpreorder,” Rihanna tweeted.

All of this week Rihanna Twitter feed has been very active in promoting her collection.