Reggae/dancehall singer Cherine Anderson recently teamed up with Yoplait and The Jamaica Cancer Society for their 2011 Breast Cancer Awareness Month Campaign, Save Lids to Save Lives.
Anderson will lead the charge as spokesperson for the campaign. The “Rebel” singer is asking everyone to support the initiative by Yoplait which will see The Jamaica Cancer Society benefiting $8 from every pink lid cup of Yoplait yogurt sold during the period October 1 to November 13.
“I just want to ask every Jamaican to support the campaign especially my colleagues and other young people. Almost everyone I know knows someone either directly or indirectly who has been affected by cancer. I believe as young Jamaicans we have power beyond belief and if we put our time, effort and hearts to help raise awareness, encourage and take care of the women in our lives, be it our aunts, sisters, mothers, grandmothers as well as ourselves, we will continue to make positive advancements in the overall fight against cancer. A we say ‘rebel’ so let’s do the ‘honorebel’ thing and help make sure we raise awareness and reduce the impact of breast cancer on our Jamaican women.” Cherine said.
Other well known faces joining the cause includes beauty queen Yendi Phillips and Tami Chyn.