Music and fashion walk hand in hand, it all comes from the same place of creativity, and none is more self evident than in dancehall and reggae. At the forefront of dancehall fashion, RepJA has established themselves as trendsetters. These young designers born and bred in Jamaica and now residing in the States draw inspiration from American street wear influenced with nuances of Jamaica’s dancehall and reggae music!
It is with great excitement and anticipation that RepJA announces their latest t-shirt collaboration with reggae star I-Octane! The artist has been a staple on music charts locally and internationally, he has won numerous awards, is presently Digicel and Busta soft drink brand ambassador and been featured in Billboard Magazine.
After seeing RepJA’s creative and groundbreaking work, I-Octane’s New York based brand manager Paul Parris reached out to the line to work on a collaboration with the artist. He stated that “In the hip hop world, artists and brands are constantly collaborating, however I noticed it was lacking in the reggae community. I felt it was time for us, as leaders of the new Caribbean diaspora here in the States, to initiate these concepts in an authentic way.”
I-Octane – Happy Tyme [New Music]
It was a labor of love as RepJA design team executed the concept. “Doing a collab tee with I-Octane was a no brainer, he is one of the hottest dancehall artist in Jamaica right now”. “We (RepJA) along with I-Octane’s Conquer the Globe Team brainstormed on a few of I-octane’s current songs/phrases and decided Buss A Blank was the right choice based on the message that if you don’t stand for something you will fall for everything. When you agree with a song, a movement, when you do what a your suppose to do as an individual and your independent you buss a blank.” states Omar of RepJA.
The t-shirt will officially be unveiled at the official launch on June 15th, 2013 at BASE KINGSTON store! Guests will be treated to a meet and greet by I-Octane and Kardinal Offishall. Music will be provided by guest DJ Baby Drew, internationally known as Chris Brown’s Official DJ and Love & HipHop Atlanta cast member, and by Jamaica’s own DJ VICE. Shirts will be sold at the launch event, exclusively online at www.RepJA.com and in stores who currently carry RepJA clothing. They will also be available at various I-Octane events and performances.
When asked to comment Octane simply replied with one of his famous catchphrases, “this collaboration ago siiiiiiiiiiccckkk!!”