Dancehall

Love & Hip Hop Spice Says Skin Bleaching Controversy “Not A Publicity Stunt”

Spice has finally stepped forward to address her controversial skin-lightening photo.

Dancehall diva Spice pens a lengthy response to her critics about her recent photo which portrayed skin bleaching. The “Black Hypocrisy” deejay says that it was not intended as a publicity stunt, but was done so deliberately with the aim to get the world’s undivided attention. While she didn’t get the undivided attention from all 7 billion souls living on this blue rock, she did manage to get the attention of the vast majority of dancehall fans.

“While It appeared as if I had “bleached” my skin, causing a worldwide debate, and even though the picture was obviously birthed around my single titled“Black hypocrisy” and my mixtape Captured. I want to openly say it was not a ‘publicity stunt,'” she wrote.

Spice added in her post that the skin bleaching photo was done in support of her new single “Black Hypocrisy” and her new mixtape Captured which both tackles the issue of colorism in the black community. “I wanted to create awareness to “Colorism” and it was more so done intentionally to create shock value so that I could have the worlds undivided attention to deliver the message in my music,” she continues.

Spice is still very much a beautiful dark skin beauty. Even though she stunned a lot of her fans when she deleted all the images from her Instagram account and abruptly appeared with a much lighter version of her, her hardcore fans “Smurfs” were still sticking by her side.

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On October 22nd I posted a picture of myself where i looked like I altered my appearance and metamorphosis to match the “Eurocentric beauty standards”. I fearlessly addressed an issue that has been swept under the rug and boldly took the stance in bringing a taboo topic to the fore front. I chose to do this in the manner I did because I believe Colorism is plagiarizing our black community. While It appeared as if I had “bleached” my skin, causing a world wide debate, and even though the picture was obviously birthed around my single titled“Black hypocrisy” and my mixtape Captured.I want to openly say it was not a “publicity stunt”. I wanted to create awareness to “Colorism” and it was more so done intentionally to create shock value so that I could have the worlds undivided attention to deliver the message in my music. There are dark skin women across the world complaining every day that they are being downplayed and degraded, but the raw truth is it is us “black women” and “black men” that are fighting against each other and tearing down our own race. It’s evident in the social media comments every day, I myself have lived through it all being downgraded by my dark complexion. Would the message in my song have been received as well as it did world wide if I didn’t go to the extreme with the picture? The truth is no it would have probably been just another Spice hit song; so yes I had to go the extra mile to ensure my message be heard. Most people got a misconception that I was boosting “Skin bleaching” but ironically it was the opposite. I used myself as an example of what people from the black community is causing other women to do because of how society makes them feel. Yes “Black is beautiful” we say it every day but are we showing love to our black women? This topic is long and I could spread it so far but mi tired fi type Lol. The fact is Colorism is happening in the homes ,school and businesses but I’ll leave it till my next post. To put a end to the debate “I DID NOT BLEACH MY SKIN” and I quote “Proud a mi color, love mi pretty black skin, respect due to mi strong melanin” words from my “Black Hypocrisy” song that I wrote from my heart.

A post shared by Grace Hamilton (@spiceofficial) on

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