Rap titans Kanye West and Jay-Z is rolling out their epic album “Watch The Throne” in fine style. The duo opens a dedicated pop-up store for the album in New York City.
The store, which is situated on 201 Mulberry Street in the SoHo section of Manhattan features the album artwork designed by Riccardo Tisci.
The chopped up Maybach featured in the video is also an attraction in the store.
“That’s the first thing you see when you get in the store is the Maybach, and it’s all tore up,” said a fan to MTV News, who was on site at the store. “The engine’s exposed, the doors are ripped off, the trunk’s split open so you can see the inside of it.”
As the end of the “Otis” video suggests, the car will be auctioned off to benefit the East African drought disaster.
Beyonce also made a surprise visit to the store on the weekend. B made a royal entrance while visiting Jay-Z and Kanye West’s brand new spot.
The store was opened until 6 p.m. yesterday.
Watch video below.