Usain Bolt family photo virgin media

Usain Bolt new advertisement for Virgin Media has been stiring up a lot of controversy among Jamaicans since making its debut last month

In the ad, the Jamaican sprint legend play the characters of an entire family including mom, dad, and baby.

WATCH: Usain Bolt Stars As Entire Family In Virgin Media Ad [VIDEO]

The ad has been getting mixed reviews particularly among Jamaicans who are known to be very homophobic.

A lot of fans are question why Usain Bolt is dressed like a female in the ad, while others says its just entertainment.

Share your thoughts in comments below.

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