Jay-Z and Justin Timberlake drop the video for their collaborative single “Holy Grail,” off Hov’s latest album Magna Carta Holy Grail, in stores now.
The dark video was directed Anthony Mandler, who did an awesome job of using the song to tell a story of the dark side of fame and fortune.
“Holy Grail,” created history by becoming the first music video to be premiered on Facebook by a big music star.
“What we’re doing with Jay Z today is really exciting and we think emblematic of the evolution fo music and how musicians can connect with their fans,” says Nick Grudin, head of content partnerships for Facebook. “And we think that is particularly evident in Jay Z’s approach here, which will really allow him to go direct to a massive and instant global audience. It’s something that only Facebook I think can really deliver in this way, given the scale of the audiences musicians have and the global nature of those audiences and the social dynamics of what happens when they engage on Facebook.”
The single, produced by Timbaland, currently sits at No. 6 on Billboard Hot 100 chart.
Watch the official music video for Jay-Z featuring Justin Timberlake “Holy Grail” below.