Global brands are loving Jamaican culture right now.

Despite a few recent hiccups from German based electronic maker Saturn and their controversial ad, a slew of companies are looking to Jamaican culture to help boast their brands.

Last year we saw Nissan enlisting Usain Bolt as their global ambassador, and this year we saw Jimmy Cliff teaming up with VW for that awesome Super Bowl ad.

See also: Sean Paul – News, Music, Video, Photo, Bio, Lyrics, Bookings

Now Kia goes back in time to Sean Paul’s mega hit single “Gimme Di Light.” The single, which peaked at No. 7 on Billboard Hot 100 in 2002 provides the soundtrack for the commercial for the all new Kia Optima.

Peep the ad below.