Feature / Featured Stories / News / Top Stories / Videos

Controversy: Jamaican Flag Burnt In Saturn German Ad [VIDEO]

german ad burn jamaica flag

Weeks after that very funny VW ad debut at the Super Bowl, another German company, Saturn Electronics, made a new ad with Jamaica being the key ingredient.

The ad starts out in a small coffee shop with a large Jamaican flag hanging in the back and Barrington Levy’s classic single “Murderer” playing in the background.

See also: Jimmy Cliff Volkswagen Super Bowl Ad Stirs Some Controversy [VIDEO]

While trying to brew some coffee, the coffee maker malfunction and started a fire which caught the flag on fire inadvertently.

The two guys quickly took the burning flag outside and started stomping it on the sidewalk to put out the fire. Outside surveillance camera captured the footage which went viral. The video footage prompted a massive demonstration with thousands of people converging on the scene with huge Jamaican flags.

In other words, the ad is saying if the coffee shop owners had better electronics that wouldn’t have happen. It also shows the huge love for Jamaica and Jamaican culture worldwide.

The ad caused an uproar among some Jamaicans while others sees nothing wrong with it.

Barrington Levy says although he gave the company permission to use his song, he is outraged at the burning of the Jamaican flag.

“They got permission to use my song… they didn’t say what they were going to do with my song but if they did say they were going to use my song to burn my country flag… that would be a total disrespect to my thing and my country and my people… not only burning it but trampling it like that is a total disrespect,” Barrington Levy says.

Sound off in comments below.

Chris and Karrueche
 
 
 
 
 
 
 
Join The Conversation
  • http://www.facebook.com/profile.php?id=757354850 Orville Harding

    can the government sue this saturn company for the inflamatory use of the Jamaican flag.

    • http://www.facebook.com/profile.php?id=1557002930 Andy Gordon

      Miss dunce nobody tramples a country’s flag even if is poor Jamaica own. They could have gotten the point across with something you too dunce to understand…better taste!

    • http://www.facebook.com/profile.php?id=1557002930 Andy Gordon

      Miss dunce nobody tramples a country’s flag even if is poor Jamaica own. They could have gotten the point across with something you too dunce to understand…better taste!

    • http://www.facebook.com/profile.php?id=1445558071 Lalibela Nile

      Andy, you are not making any sense…

  • http://www.facebook.com/profile.php?id=100001027064792 Marcia Scott

    I’ve sat here for almost half an hour trying to understand where the love for country and culture is demonstrated. All I can see is total disrespect. Burning and trampling a nation’s flag (any nation ) is disrespectful and should not be encouraged or justified. These people are rude. The next time you feel the need to be identified with Jamaica, remember we are a proud people who thinks highly of who we are and where we are coming from. This is what personifies us. Don’t try to a$$ociate with us, just accept us for who we are.

  • http://www.facebook.com/profile.php?id=100001027064792 Marcia Scott

    I’ve sat here for almost half an hour trying to understand where the love for country and culture is demonstrated. All I can see is total disrespect. Burning and trampling a nation’s flag (any nation ) is disrespectful and should not be encouraged or justified. These people are rude. The next time you feel the need to be identified with Jamaica, remember we are a proud people who thinks highly of who we are and where we are coming from. This is what personifies us. Don’t try to a$$ociate with us, just accept us for who we are.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    BUNNY WAILER IS RIGHT WHERE IS REGGAE MUSIC GOING. BUNNY WAILER SEE THE PROMBLEM COMING. I HAVE NEVER SEEN IN MY LIFE A JAMAICAN FLAG BURN, EUROPE LOVE REGGAE. SOME ONE TRYING TO DESTROY REGGAE MUSIC.JAMAICAN PEOPLE YOU ARE A SHANTI SLAVE FROM AFRICA, BLACK PEOPLE DOn’t FORGET SLAVARY WHAT THEY DID TO THE BLACK RACE, ALL OVER THE WORLD. GERMANEY HAVE KILL A LOT OF BLACK PEOPLE IN SHAW ISLAND IN AFRICA IN 19 CENTURY. DISRESPECT TO THE BLACK RACE.WAKE UP JAMAICAN PEOPLE. BLESSING, SIZZLA RIGHT JAMAICA IS A BIBICAL COUNTRY.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    BABYLON CAN NOT BE TRUSTED BUNNY WAILER IS RIGHT.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    BABYLON CAN NOT BE TRUSTED BUNNY WAILER IS RIGHT.

    • Kemoy Hall

      Unless you are a Jamaican i don’t see how this is disrespecting to you. In other words, if this didn’t offend you, no need to post here. Thank you

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    GEMANEY HAVE TO PAY THE JEWISH EVERY YEAR FOR KILLING MILLIONS OF JEWISH, DID GERMANY PAY AFRICA FOR THE MILLION OF BLACKS THEY KILL IN SHAW ISLAND IN AFRICAN IN 19 CENTURY. JAMAICAN ARE DECENDANT OF BLACK RACE.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    HUMAN BEING CREATED SEPARATION AND NAME DIFFERENT PART OF THE EARTH WITH NAME AND FLAGS. TO CREATE CONFUSION. ALL DEMON WORKS. ONE CREATION, ONE OXYGEN, THE EARTH WAS ONE IT BREAK IN SEVEN PARTS AFTER THE FLOOD ON THE UNIVERSE, NOAKS ARK.BLESSING , STAY PEACE, STAY POSITIVE. RASTA JOURNEY IS PEACE, HUMBLE, LOVE, POSITIVE, LOVE NATURE. EVERYONE MADE FROM A DROP OF SPERM ATTACH TO MOTHER EGGS IN THE WOMB.SHARE THE SAME OXYGEN TO BREATH. BLESSING TO JAMAICAN PEOPLE. STAY STRONG YOU HAVE DEFEAT SLAVARY.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    THE WORLD IS BECOMING LIKE A ZOO, WAKE UP JAMAICA PEOPLE. IT A WARNING FROM THE CREATOR, REGGAE MUSIC WILL NEVER DIE. GERMAN COMPANY COMPANY LOST RESPECT FOR THE COUNTRY BOB MARLY BORN. STAY LOVE PEOPLE, BLESSING FOR REGGAE MUSIC.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    BLESSING JAMAICA IS A SMALL PART OF THE EARTH THEY DROP OFF AFRICAN SLAVE. SING THE BEAT OF AFRICA DRUMP , VERY STRONG CREATION. REGGAE NEVER DIE. REGGAE FOR THE THE UNIVERSE.CREATOR BLESSING.THE UNIVERSE AND HUMAN RREGULATE ON TIME. BLESSING, PEACE, LOVE.

  • James Maxwell

    They would not do that to the U.S. or German flag. Yeah its giving Jamaica exposure but WTF burning and trampling. that’s a bit too blood claat far.

  • James Maxwell

    They would not do that to the U.S. or German flag. Yeah its giving Jamaica exposure but WTF burning and trampling. that’s a bit too blood claat far.

  • http://www.facebook.com/profile.php?id=1445558071 Lalibela Nile

    Stop being stupid people, there is nothing wrong with the ad. Unless you live in a whole that it. Does parody and satire mean anything to you?

    • http://www.facebook.com/profile.php?id=1445558071 Lalibela Nile

      There are so many movies depicting the burning of the American flag– come on stop…

  • Keneisha Dennis-Bent

    if a Jamaican see this ad has ok someting must be definatey wrong withthem why didn’t they use their own flag all I see is total disrespect the company should be sued totally disrespect just crappy.

  • Keneisha Dennis-Bent

    if a Jamaican see this ad has ok someting must be definatey wrong withthem why didn’t they use their own flag all I see is total disrespect the company should be sued totally disrespect just crappy.

  • Keneisha Dennis-Bent

    this totally crappy pure disrespect to jamaicans why didn’t they use their own flag the company should be sued if any jamaican see nothing wrong with this video they must be of unsound mind pure disrespect bet they couldn’t try it with another country darn out of order.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    MAN MADE MATERIAL CREATES CONFUSION, HATE, JEALOUS. A FLAG IS MAN MADE. HUMAN BEING HAVE NO RESPECT FOR THIS BRILLION CREATION THE STARS, MOON, SUN, WATER, OXYGEN, TREES, STONE, OCEAN, ANIMALS HUMAN BEING. CREATOR GAVE HUMAN EVERY THING TO LIVE ON EARTH. HUMAN STILL UNGRATEFUL DISRESPECT TO THE CREATOR. WHILE THE CREATOR GIVING HUMAN OXYGEN TO BREATH, A BRAIN TO THINK.THEY USE THE BRAIN TO DO EVIL WORKS.BURNING THE MAN MADE FLAG IS TO MAKE MONEY. MONEY IS MAN MADE MATERIAL CREATE HATE , CONFUSION, ONE PART OF THE EARTH HAS NO FOOD TO FEED THE YOUTH, NO MEDICINE TO EASY THE PAIN OF THE SICK, ABUSE, MORE RAPE. MORE KILLING. HUMAN AND EARTH REGULATE BY THE CREATOR TIME. FREE CHOICE WILL END SOON.GOD ORDER. TIME TIME. ONLY THREE TICKET HE GAVE HUMAN BEING TO USE FREE CHOICE MOTHERS WOMB- EARTH- DEATH FREE CHOICE FINISH , NEXT LIFE FOR THE SOUL. THE CREATOR ALLOW THESE THING TO HAPPEND. I CHANGE MY THINKING.IT A WAKE UP CALL TO THE JAMAICAN PEOPLE. BLESSING, STAY LOVE, STAY STAY PEACEFUL.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    REGGAE IS ABOUT BABYLON, HOW TO STAY STRONG DURING HARD JOURNEY ON PLANET EARTH, PEACE, LOVE, POSITIVE, LOVE YOUR CREATOR, LOVE NATURE, SUFFERING THE BLACKS HAVE TO ENDURE OVER THE YEARS, PAIN, SICKNESS, THE POOR PEOPLE PAIN, THE RICH PAIN. REGGAE OPEN UP YOUR BRAIN , OPEN YOUR EYES TO BE AWARE OF WHAT GOING ON AROUND THE UNIVERSE. REGGAE IS A MESSAGE FROM THE CREATOR TO BE GRATEFU, THANKFUL, NO MATTER WHAT SUFFERING YOU FACING. BLESSING FOR REGGAE MUSIC.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    REGGAE IS ABOUT BABYLON, HOW TO STAY STRONG DURING HARD JOURNEY ON PLANET EARTH, PEACE, LOVE, POSITIVE, LOVE YOUR CREATOR, LOVE NATURE, SUFFERING THE BLACKS HAVE TO ENDURE OVER THE YEARS, PAIN, SICKNESS, THE POOR PEOPLE PAIN, THE RICH PAIN. REGGAE OPEN UP YOUR BRAIN , OPEN YOUR EYES TO BE AWARE OF WHAT GOING ON AROUND THE UNIVERSE. REGGAE IS A MESSAGE FROM THE CREATOR TO BE GRATEFU, THANKFUL, NO MATTER WHAT SUFFERING YOU FACING. BLESSING FOR REGGAE MUSIC.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    ELSUE JOHNSON BLESSING PEACE, LOVE FOR ALL GOD CREATION. ALL HUMAN MADE FROM A DROP OF SPERM ATTACH TO A EGG IN OUR MOTHERS WOMB, THREE TICKETS TO EARTH MOTHERS WOMB- EARTH -DEATH. FREE CHOICE FINISH. NEXT LIFE , NEXT JOURNEY. THE SOUL IS LOVE , PEACE , POSTIVE BUT THE FLESH DESIRE EVIL, MAN MADE THING, MAN MADE DIVISION, MONEY, JEALOUS, HATE , MOST OF THE TIME. THE CREATOR ALLOW THESE THING TO HAPPEND TO WAKE UP THE THE HUMAN IN THE UNIVERSE. THE CREATOR GAVE INSTRUCTIONS TO HUMAN BEING AND HUMAN TRYING TO CHANGE THE CREATION SO THIS IS A WAKE UP CALL FOR EVERY HUMAN BEING WHO IS A PART OF THIS CREATION. HAVE A BLESS DAY MR ELSUE JOHNSON, PEACE.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    MR ELSUE JOHNSON I AGREED WITH YOU AN A MAN MADE LEVEL AND EARTHLY LEVEL BUT DISAGREED ON THE CREATOR (GOD) LEVEL. HAVE A BLESS DAY , PEACE DAY , POSITIVE DAY. YOU ARE BREATHING BE GRATEFUL , THANKFUL TO THE CREATOR. BLESSING. FEEL BETTER.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    KEMOY HALL THANK YOU FOR YOUR COMMENT. I AM HUMAN BEING, I AM A PART OF GOD CREATION, ALL HUAMN BEING SHARE THE CREATOR CREATION, THE SAME OXYGEN TO BREATH, SHARE THE MOON, STARS, OCEAN, TREES, ANIMALS, WATER, NEED FOOD FOR ENGERY TO LIVE, FACE SICKNESS, PAIN , SUFFERING, HAVE FREE CHOICE AT CERTAIN AGE. HAVE A BEAUTIFUL DAY , HAPPY DAY , PEACEFUL DAY. THE CREATOR LOVE US ALL.ALL SEPARATION OF HUMAN AND THE EARTH WILL END ONE DAY BY GOD THE CREATOR OF THIS UNIVERSE. HAVE A PEACEFUL DAY.

  • http://www.facebook.com/profile.php?id=100003278153871 Carl Grant

    KEMOY YOUR COMMENT POINT IS VERY GREAT POINT. WHY IS THIS DISRESPECTING TO ME. AND I AM NOT A JAMAICA? HUMAN BEING CREATE SEPARATION ON THIS PLANET EARTH. THAT LEADS TO ONE PART OF THE EARTH IS POOR, NO LOVE FOR EACH OTHER, SICKNESS, NO MEDICINE, HOMELESS, ABUSE, AND OTHER PART OF THE EARTH IS VERY RICH, WEALTHY, BECAUSE HUMAN MADE NAME FOR EACH PART OF THE EARTH TO MAKE EACH PERSON BELIEVE THEY ARE DIFFERENT. THE ONLY DIFFERENT IS THE PERSONALLITIES AND IF YOU CHOOSE GOOD OR BAD. ALL HUMAN IS A PART OF THE CREATION. ALL HUMAN BEING SHOULD CARE, LOVE, FOR OTHER HUMAN BEING LIVING IN DIFFERENT PART OF THE EARTH. WHO ARE SUFFERING, PAIN, SICKNESS. THE CREATOR CREATED ONE UNIVERSE FOR HUMAN TO LIVE. SHARE THE SAME OXYGEN, WATER, STARS, SUN, OCEANS, TREES, ROCKS , ANIMALS, NEED FOOD FOR ENGERY. WE ALL ARE A PART OF EARTH. HAVE PEACEFUL DAY KEMOY. THANK YOU AGAIN FOR YOUR GREAT COMMENT.EVERY NEGATIVE COMMENT HAS SOME GOOD TO CHANGE THE NEGATIVE THINKING , FRRE CHOICE THAT THE GOD GAVE HUMAN BEING TO A MORE POSITIVE THINKING, LOWER THE EGO , PRIDE, LOWER THE DESIRE OF THE FLESH TO DO BAD. HAVE A PEACEFUL DAY.

  • http://www.facebook.com/profile.php?id=556157788 Bob Omulo

    Perfect. that’s what the company wanted, now there is an uproar, people are pissed, but they know there is a company called Saturn that makes (whatever they make or sell). This is free publicity. If you know one more thing about the company now that you didn’t know before this controversy, then they’ve gotcha. I don’t know what they deal in or sell, and will not find out now either, that’s the best way to get back at them.