The headphone market is booming and Timbaland want a piece of the pie.
The mega hip-hop producer/rapper has teamed up with 50 Cent for a joint venture in SMS Audio.
According to reports, Timbaland made a substantial investment into the audio brand that will make him a major player.
Timbaland will be instrumental in design and engineering of new audio products which will include high quality headphones. He will also sit on the company’s board of directors.
“50 Cent has created an aspirational audio brand that produces the highest caliber of headphones on the market,” Timbaland in a statement. “I’m looking forward to working with 50 and being part of a company so eager to bring studio-quality sound to music fans all over the world.”
SMS Audio CEO, 50 Cent, born Curtis Jackson, said Timbaland brings his years of experience as a producer to the company.
“As an entrepreneur in the music industry, I have great respect for Timbaland and his evolving role as a producer, artist and influencer,” 50 Cent said. “I welcome his expertise and guidance. Timbaland will be a huge asset to the SMS Audio team as we move forward with new and innovative audio products.”
SMS Audio products include STREET by 50 in-ear wired headphones, SYNC by 50 over-ear wireless headphones, and STREET by 50 wired DJ Pro Performance headphones.