Melanie Fiona enlist her Roc Nation labelmate for the music video for her single “This Time,” off her sophomore album THe MF Life. The video was directed by Colin Tilley and the track was produced by No I.D.
“I reached out to Cole and we had already done a song with Wale ['Beautiful Bliss'] and we all just really had great chemistry on the record,” Melanie Fiona said in a recent interview. “I was a fan of J. Cole. We met at the very, very beginning of his career, so we’ve kind of come up together.”