Come this fall Nicki Minaj army of fans will be lining up to smell like a barbie.
The “Starships” rapper recently inked a deal to launch her first fragrance in select department stores this fall. The platinum selling rapper struck the deal with Give Back Brands LLC, through her management company, Blueprint group. Give Back Brands LLC is the same company behind Justin Bieber’s “Someday” fragrance.
“I am so excited about my fragrance debut, and am proud to partner with Give Back Brands for such a personal project,” Nicki Minaj said. “I have always been a huge fan of great fragrances; this is yet another extension of my creative expression and I can’t wait to share it with the world. I designed this scent and bottle with my Barbz in mind; I know they will love it!”
“Signing Nicki Minaj was a simple decision; her talent and extensive reach present a platform with tremendous global opportunity,” added Paul West, Co-Founder and Chief Executive Officer of Give Back Brands. “This partnership will further strengthen Give Back Brands’ portfolio of fragrances, and continues to build upon our overall vision of collaborating with top artists to create world-class products that will ultimately make a difference.”
The hip-hop megastar has control over all aspects of the brand, from product development to packaging and advertising.