Cham 2012

Dancehall veteran Cham gave his Montego Bay fans a huge performance at last weekend’s Digicel 8.99 Concert Series.

According to Shelly-Ann Curran, Senior Sponsorships and Activations Manager, the concert series is to promote Digicel newly launched cross network calling rates for mobile customers.

“The response from our customers since we launched our $8.99 one rate option to any number, on any local network, at any time has been phenomenal and the take up has equally been a huge success. Through our concert series, we are able to further connect with our customers while ensuring that they have all the information they need on how to activate this great rate option,” she explained.

Cham, formerly known and Baby Cham, release a new single last weekend titled “Back Way” featuring his wife O.

Watch footage from Cham performance below.