Bajan pop princess Rihanna is the new face of Emporio Armani Underwear and Armani Jeans.

The platinum-selling singer replaced actress Megan Fox making her the first black female to be the face of the luxury brand.

RiRi was spotted in Milan in May meeting with Roberta Armani, reportedly finalizing the details of her campaign.

Yesterday (July 11), Giorgio Armani announced that Rihanna will be “the new global testimonial for Emporio Armani Underwear and Armani Jeans from autumn/winter 2011-12.” Fox, who previously appeared in the campaign, will continue on in the Giorgio Armani Beauty ads.

The “Man Down” hit-maker joins the likes of power-couple Victoria and David Beckham as well as Real Madrid striker Cristiano Ronaldo and tennis-pro Rafael Nadal

Rihanna’s new Emporio Armani and Armani advertisements will be launch in September worldwide.


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