Barbadian pop princess Rihanna has signed a three-year marketing deal with the Barbados Tourism Authority to help promote the island as a tourist destination.

The ‘Man Down’ singer will act as an ambassador for the island and will participate in a series of advertising campaigns and promotional appearances to raise tourism in the country.

“Rihanna is a great source of national pride to Barbados and we are thrilled to enter into this formal partnership to promote Barbados as a leading tourist destination,” said the Hon. Richard L. Sealy, Barbados’s minister of tourism.

The campaign is due to start on August 5 with one of her ‘Loud’ tour dates in Bridgetown, Barbados, which will be partly produced by both her record label Roc Nation and the Barbados Tourism Authority.

Rihanna was recently criticized for her controversial “Man Down” music video by parenting groups who labeled it as promoting murder.

Watch Rihanna “Man Down” video below.