Triple world record holder Usain Bolt is undoubtedly the world biggest sports star on the planet now.

Two weeks after Bolt was declared the world most marketable sports star, news came that the Jamaican sprinter is fueling tickets sale for next year olympic like no other.

According to a BBC report, one million people applied to see an event that has nothing to do with Tom Brady or LeBron James or Lionel Messi. An event that last a mere 10 seconds.

The men’s 100-meter final in London next August will be the biggest Olympic in history. The sprint is always the marquee event of the Summer Olympics, but this is likely the most anticipated Olympic event ever, because of one man.

Every sports fan in the world, let alone the million who applied for a seat at the Olympic Stadium next year, wants to watch Usain Bolt try to beat his unfathomable world record Olympic time of 9.69 seconds, set at the 2008 Games in Beijing.

To give you some perspective, 1.6 million people applied for tickets to the 2010 World Cup in South Africa, but that was for a weeks-long tournament. This is for one race.

Tickets for the event will likely run US$1000

See the top 10 most marketable athlete below.

1. Usain Bolt, 2. LeBron James, 3. Cristiano Ronaldo, 4. Lionel Messi

5. Lewis Hamilton, 6. Carmelo Anthony, 7. Sebastian Vettel, 8. Michael Phelps, 9. Caroline Wozniacki, 10. M.S. Dhoni

More on Usain Bolt below.