Diddy, formerly Puff daddy has changed his name AGAIN! but this time it’s only for a week.

The hip hop mogul who has changed his name more times than J.Lo got married now wants you to call him “Swag.”

Diddy even changed his Twitter handle to @iamswag.

Diddy, I mean Swag says “I decided that I’m gonna change my name for a week in honor of my comeback,” he said. “I’ve gone as Puff, Puffy, Puff Daddy, P. Diddy, Diddy, King Combs – my real name is Sean Combs – and for a week, this week only, you can call me by my new name: Swag.”

Peep video below.