Times Square NY came alive on Thursday (April 7) when Nicki Minaj and and her barbz converge on the Best Buy Theater for the launch of the new Casio Tryx digital camera.

See photos below from the launch.

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Shortly before the event, Nicki Minaj hit up fans on Twitter, she tweeted:

“About to get on my double decker in the middle of times square with my PINK #TRYX Casio Camera in hand! #itsPinkFridayHoe”

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