This year South Florida Dancehall and Reggae music awards SoFlo is gearing up to be as exiting as the genre itself.

This year’s installment of SoFlo will take place on March 20, 2011 at the Hollywood Central Performing Arts Theater located at 1770 Monroe Street Hollywood, FL.

Organizers of the event told Urban Islandz that the nominees will be determined by the public and the newly added, Industry Categories, will incorporate the Voter’s Advisory Board that’s made up of creditable members of the Dancehall and Reggae Music Industry, as well as the Public. Nominees will be chosen based on their performances from January 1 – December 31, 2010. From each category the five highest ranked nominees will be announced in February 2011 during the nomination press party (T/B/A).

This year the SoFlo Dancehall & Reggae Music Awards invited numerous industry professional to sit on the Voters Advisory Board, and place their nomination for the Industry Categories. Their knowledge will help determine who was actually the best and appealed to the masses in 2010. Each individual on the Board has or is currently shaping the music industry in their own respected field, and their experience and insight will assist with determining what artists in the industry are on top of their game.

Current Board Members listed below with more to be added.

Lanceo, Kulcha Shok (Music Disc Jockey)
Johann Dawes, Managing Director (Hype TV- Jamaica)
Jon FX, Super Music Producer
Johnny Wonder, Executive Vice President of 21st-Hapilos Digital Distribution & Hapilos INTl
Don Corleonie, Super Music Producer
Colin Forbes, Class Act Productions
Murray Elias, Reggae Industry A&R

When asked about the event, So Flo Awards Founder, Ann Marsh said, “The Music Awards will recognize some of Dancehall & Reggae’s most talented artist, performers and entrepreneurs from the mainstream industry down to the local acts.”

Marsh, who created the award show in 2008, said her mission is to bring positivity to Dancehall & Reggae Music by recognizing such artists who are often overlooked. Last year, an estimate of 14,000 votes were casted and the awards show’s administrative board is expecting that number to triple.

From now until February 4, 2011, fans will be able to vote in 46 categories including:

-Best Collaboration

-Best Culture Artist

-Best R&B Reggae Song

-Album of the Year

-Best Producer of the Year

-Best International Artist of the Year

Now in its 3rd year, the South Florida (Soflo) Dancehall and Reggae Music Awards acknowledges and honors the accomplishments and contributions of entertainers and entrepreneurs of the Reggae and Dancehall industry. Created in 2008, the Soflo Music Awards was a brain child of a non-profit organization, Single Mothers of America, which is administered by individuals of Caribbean decent. SMOA wanted to find a way to get their messages across and include the Caribbean community, it was then the award show was established.

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