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Rihanna latest album Loud is selling well and is poised to go gold in just over a month.

After an entire month, the singer’s total sales for ‘Loud’ now stands at 495,641 copies to date. With Rihanna going Gold in little over a month, is it pretty safe to say this is Rihanna’s fastest selling album ever?

Rihanna has now officially wrapped up shooting for her $200 million dollar movie ‘Battleship’. This means she has extra time on her hands to shoot a new music video. And that’s exactly what she’s about to do in order to further promote her new album ‘Loud’. The video shoot for the singer’s third single ‘S&M’ will take place early 2011.