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Dancehall deejay Tifa is Telecom giant Digicel newest brand embassador.

Tifa, whose real name is Latifa Brown, recently inked a new endorsement deal with telecommunications giant Digicel which will see the artiste acting in the capacity of brand ambassador.

Tifa has already begun touring the island and performing on Digicel’s Christmas promotional roadshows, the latest being the ‘Loaded Christmas’ roadshow.

Weighing in on the deal Tifa said she is overwhelm by the opportunity to work with the corporate giant.

“I am overwhelmed at the opportunity to be one of Digicel’s brand ambassadors; this will definitely provide the push and publicity I need to further my career.”

Digicel senior sponsorship manager Shelly-Ann Curran also weigh in on the deal and says the telecommunications giant is happy with the partnership.

“Tifa has been part of the Digicel family for over two years and remains a big hit among our customers as she travels with us on our roadshows, concerts and other activities. We have watched her grow from strength to strength in the entertainment industry and have seen her phenomenal creative potential, but we know that this is only the tip of the iceberg of what Tifa can deliver.”

“Digicel is proud to officially call this dynamo our own,” She added.

See the video for Tifa Nah Stop Shine/Move Ur Body below

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