Reggae singer Alaine who recently started her own record label 1Thirty1 Records, is making more strides with a deal with LIME.

The You Are Me singer is now officially part of the LIME family, as she recently signed a lucrative endorsement deal with the telecoms giant.

Apart from being an ambassador for the brand, Alaine will also be featured in the company’s advertising campaigns and billboards.

Weighing in on the deal, Alaine in a press release said she is excited about the partnership.

“I am very excited to be on board with LIME. It’s a great company that’s been part of the Jamaican story for a long time and I am glad to be able to utilize my talent to further promote the company’s products and services.”

Alaine is known in the reggae/dancehall community for hits such as No Ordinary Love, We Rise (in Love), Sacrifice and Dreaming of You and the recent You Are Me single.

Alaine currently have upcoming tour dates in Kenya, Atlanta, and Curacao.

The accompanying music video for the track For Yur Eyez Only is to be released shortly.

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