VP Records Retail division is today celebrating its 31 years in business and doing so in style.

The record company who is responsible for several reggae and dancehall artist including Gyptian, Busy Signal and Capleton, will be hosting its annual Customer Appreciation Day on today, September 18, 2010.

The celebratory event takes place in the parking lot of the VP Retail Store, located at 170-21 Jamaica Avenue in Jamaica, Queens, and runs from 10am to 6pm.

In a statement on the company website, VP said, “VP Records extends our appreciation to our friends and customers for their patronage for over 30 years now,” states Pat Chin, co-founder of VP Records. “We invite everyone to come and enjoy the festivities all day long, and truly experience our rich Caribbean culture and heritage.”